Blog
From Set to Strategy
Photography Business & Education
Brands are bringing content creation in-house, and instead of resisting that shift we decided to lead it. Here's why we're teaching brands to shoot properly, why it's an opportunity for photographers too, and how our first brand workshop with York Street Brands went.
We've become Canon Creators, and our first event together was a two-day workshop in Sydney. Here's how we fine-tuned it, the female-led room that surprised Canon, and what it was like teaching in Canon's HHC studio.
We were asked to speak at WPPI in Las Vegas, the first year they brought in a commercial product photographer. Here's the seminar on diversifying revenue, the commercial lighting workshop, the gear lesson, and why brands are where the money is.
Our very first in-person workshop in Brisbane: two days of lighting, strobes, styling and hands-on shooting. Here's how it went, the feedback we got, and why the networking surprised me most.
If I had to restart my photography business today, I’d focus on positioning, pricing and repeat clients first. Here’s the exact structure I would follow.
Preparing properly is the difference between average and high performing product imagery. Use this checklist to plan your next brand photoshoot the right way.
