Casella Brands
Ongoing campaign production from concept to final asset.

Production That Delivers

Bringing great ideas to life requires more than a camera, it requires experience, technical skill, and a team that knows how to execute.

Florence James Collective works alongside brands, agencies, and internal marketing teams to deliver refined visual content that meets the demands of modern campaigns. With a considered production process and a sharp eye for detail, we ensure every asset is captured to a professional, commercial standard.

Services we provided

Trusted by leading brands across beauty, lifestyle, and retail.
5 out of 5 stars
Project Overview:

Casella Brands partnered with our team to produce a range of beverage content across both studio and on-location environments.

The project focused on tabletop product imagery with considered beverage styling, highlighting texture, freshness and drink appeal. Alongside this, we captured location-based model content to communicate real consumption moments and broaden the brand’s lifestyle positioning.

The final library supported multi-channel rollout, spanning digital, retail and large-format print placements including outdoor advertising.

Product & Beverage Photography
Tabletop imagery created to present the product clearly while enhancing refreshment appeal through considered drink styling.
Beverage Styling
Prepared pours, condensation and garnishing used to communicate flavour, freshness and drinkability.
Lifestyle Campaign Content
On-location model imagery captured to place the product within relatable consumption moments.
Multi-Channel Campaign Assets
Content developed for use across retail, digital and large-format print advertising including outdoor placements.

Our Production Process

A seamless approach from planning to final assets.

Pre Production

We align on your brief, define shot requirements, and coordinate all logistics including set design, talent, props, and scheduling.

Production

Your campaign is captured by our experienced team using professional lighting and technical expertise to ensure a commercial-grade result.

Post Production

Each selected asset undergoes professional retouching to ensure consistency, accuracy, and alignment with your brand standards.

Asset Delivery

Final files are supplied in the required formats, ready for immediate use across digital, campaign, and retail platforms.

Producing commercial campaigns for modern brands.

Ready to plan your next campaign?

We partner with brands to produce polished visual content that’s ready for launch. If you’re looking for a team that values detail, quality, and a seamless production experience, we’d love to hear from you.

Enquire below and our team will be in touch shortly.

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Tell us about your upcoming shoot and our team will guide you through the next steps.

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Studio Location

Florence James Studios

9/104 Newmarket Road, Windsor,
Brisbane, Australia

By appointment only

Contact

Production Details / FAQS

What To Expect

We partner with brands, agencies, and marketing teams to produce high-quality visual content for campaigns, advertising, eCommerce, and social platforms. Whether you’re launching a new product or refreshing existing assets, our team is equipped to support productions of varying scale.

Our projects typically begin from $5,000 AUD + GST, with final costs varying depending on scope, shoot requirements, and deliverables. Following your enquiry, we’ll provide a tailored proposal aligned with your brief.

Yes, many of our productions are guided by established briefs from internal marketing teams or creative agencies. Our role is to execute the vision with precision while ensuring every detail is captured to a commercial standard.

Projects are confirmed upon receipt of a signed agreement and 50% deposit, allowing our team to allocate resources and commence pre-production.

The remaining balance is invoiced prior to the release of final assets.

These terms allow us to commit the necessary planning, crew, and resources to your shoot.

Our process is designed to ensure clarity, efficiency, and exceptional results at every stage.

Following your enquiry, we’ll prepare a tailored proposal outlining scope, deliverables, and production requirements. Once approved, a signed agreement and 50% deposit secure your project in our schedule.

From there, we gather detailed information about your brand, products, and shot requirements, whether that includes eCommerce imagery, campaign assets, web banners, or creative content. We then refine the brief and establish a clear production approach.

Pre-production follows, where our team coordinates all necessary elements such as props, sourcing models, styling, and shoot logistics. Shoot timelines are carefully scheduled based on production needs, with specific dates allocated when talent or on-set attendance is required.

After we capture the content, your imagery moves into post-production. Retouching is completed with precision and typically takes up to two weeks depending on the scope of the project.

Once final payment has been received, your completed assets are released, ready for launch or marketing needs.

Timelines vary depending on the scale of the production, however most projects are delivered within 3–4 weeks from start to finish. If you have a specific launch deadline, please let us know during the enquiry stage so we can advise on feasibility.

All productions take place at our Brisbane studio (Florence James Studios) unless otherwise arranged. We also support on-location shoots where required.

Absolutely. Through our extended production network, we can coordinate casting, props, set styling, and other shoot elements to ensure a seamless experience.

We recommend reaching out 4–6 weeks ahead of your desired shoot date to allow adequate time for pre-production and scheduling. For larger campaigns, earlier is always encouraged.

Each project includes refinement rounds for retouching to ensure the final assets align with your approved brief.

Due to the scale of production involved in our shoots, reshoots are not included once the brief has been confirmed. We place strong emphasis on pre-production and alignment prior to shoot day to ensure everything is captured as intended.

If a reshoot is requested outside of an approved brief, it can absolutely be arranged as an additional production.

Yes, many of our clients partner with us on a retainer basis to support consistent, high-quality content production throughout the year. Retainer clients benefit from preferred pricing and priority scheduling, with a six-month minimum commitment in place to ensure continuity and planning across campaigns.

You can explore our retainer packages here, or reach out to discuss a structure tailored to your brand’s content needs.